How to Get an Article Written About You or Your Business

Besides brand awareness, such articles can also expose your brand to new audiences. For example, a journalist in a different region or country may write about your business, exposing it to a whole new audience who may have never heard of it before. As a result, you may attract more clients and customers, leading to higher revenues.

One of the best ways to get an article written about you or your business is to form connections with writers and journalists. If these individuals know you and your business offerings, they are likely to take an interest in anything new or different you come up with.

For example, if you regularly interact with a journalist and then share a major milestone or achievement of your business, they may be inclined to write about it.

 Where do you find these writers, though? LinkedIn is an excellent platform. Let’s say you want to network with writers from The New York Times. Simply search for them on LinkedIn.

For example, we found Cade Mertz, who has been a reporter with The NY Times for over seven years. His expertise is in driverless cars, artificial intelligence, robotics, and virtual reality. So, if we were a company in one of these industries, we could potentially reach out to him and start a conversation.

These interactions don’t necessarily have to be on social media. Real-world meetings through conferences and industry events are often more effective since you can show more of your personality.

If you have a topic or any material that you think would be excellent for a publication’s audience, you can pitch it to them. If they find your idea relevant and interesting, they might write about it.

The way you frame this pitch will differ across publications. For example, Forbes lets you write as a contributor or join a relevant council to publish content. Similarly, other publications have their own guidelines.

You can find the instructions on how to pitch an article on their website. Provide all the information they have asked for and send it to them via email or any other channel they may have specified. Keep in mind that these publications get a ton of pitches on a regular basis. So, you should not expect immediate answers.

Wait for them to get back to you. If it’s a ‘’yes,’’ they will usually respond with more details on the next steps.

Publications like PR Newswire and Business Wire often write articles about press releases shared by companies. If you reach a milestone in your business or anything newsworthy happens, you can use a press release to communicate this information. If it makes waves, it’s likely that a media publication will pick up the story and publish it.

For example, when Rocket Lab, a private aerospace company, successfully launched a satellite for Synspective, a Japanese Earth-observation company, they announced it through a press release. Business Wire then picked it up and published an article about it.

You can also publish quarterly or annual fiscal results through a press release. These help attract media attention and keep stakeholders informed about your company’s performance. Similarly, partnerships and mergers or acquisitions also make for appealing press releases.

If you want someone to write an article about you, it’s important to give them some good content to rope their audiences in. And what could be better than an event?

Events also help increase your chances of being written about since you don’t have to wait for the press to notice you. Instead, you can simply invite them to your event. They will then have firsthand experience of the story and can write about it more accurately.

Like to Know (LTK), a fashion and lifestyle media company, does this best. They host LTK Con (a spin on Comic Con) every year in different locations. These events are attended by celebrities, influencers, and fashion enthusiasts, which generates a lot of buzz around the brand and increases their media coverage. Even Forbes writes about these events.

If you release a research or report that provides valuable insights for people in your industry, there’s a likelihood of someone writing an article about it or at least mentioning it in their content. The idea behind this is simple. When you share helpful information (and that too for free), other people, such as writers or industry professionals, can use this data to prove their claims.

Suppose you release a survey showing that fintech is becoming big in the banking industry. Now, if someone in the banking industry is writing an article about upcoming trends, they are likely to use your data as supporting evidence.

That’s exactly how HubSpot benefits from its annual reports. Their State of Marketing 2024 Report contains data-driven insights from industry professionals. Ryan Fortune, an AI specialist, picked up this report and wrote a detailed article about it on LinkedIn. Similarly, other marketers and content creators have used statistics and figures from this report in their content. This helps HubSpot in two ways. One, they get an article written about their report. Two, they acquire backlinks from websites that reference their report.

Podcasts have become a pretty popular medium for gaining information now. People tend to listen to them during their daily commute or just while relaxing at home.

When you appear as a guest on a podcast, there’s a significant chance that someone will write an article about you, especially if it’s a well-known podcast in your niche. At times, the podcast hosts themselves write these articles. They do this to repurpose their video content into blog content so that they can benefit from social media, podcasts, and SEO exposure.

For example, Chris Savage, the CEO of Wistia, a video marketing tool, was interviewed by Evan Kirstel, a B2B tech influencer with a decent following of 61k on LinkedIn. In the interview, Savage shared trends transforming the video space and also spoke about his own product, Wistia, and how it was leading this evolution. Kirstel wrote an article about this interview on LinkedIn, sharing a brief account of the conversation the duo had.

You can also reach out to podcast hosts yourself and pitch to be a guest on their show. This way, you’ll increase your chances of being written about.

This method is pretty self-explanatory. Possibly, the main reason someone is written about is because of the extraordinary things they’ve done. If you’re the first person to do something in your industry, people are bound to write about it. Jeff Bezos and Warren Buffet enjoy their fame for this very reason.

You don’t necessarily have to create an e-commerce giant to be written about, though. It can be anything out of the ordinary, such as a unique offering, a new product, an innovation, or a corporate social responsibility (CSR) initiative.

Omega is a good example here. The Swiss luxury brand auctioned its watches to raise $600,000 for the eye charity Orbi. Publications, such as the South China Morning Post, wrote about this initiative.

Media publications are rather selective in who and what they write about. If you’re a small business or aren’t very well-known in your industry, your chances of being written about may be slim. A good solution to this problem is hiring a PR agency like Maximatic Media that has established relationships with journalists and media outlets.

Maximatic Media can get you featured in a host of top-tier publications such as Forbes and The New York Post. You can also use our PR services for events and trade shows. With a PR agency by your side, there’s a guarantee that there will be enough press for your event to get it featured in articles.

At Maximatic Media, we’re very confident about our media relations and connections with journalists. As such, we offer a money-back guarantee, so you only have to pay for the successful placements you get.